Zelux was established in 2019, our mission statement is to Rise Above Expectation, through creating a new way of thinking, doing and living. The brand aims to encourage perpetual positivity and determination, enabling us to raise the upper limits on our personal expectations of ourselves.
My ambition to create a clothing brand was first influenced in 2014 when I was introduced to weight training at 15yrs old. I wanted to personally design my own fitness apparel but had no idea where to start or if it was even possible. Five years on and I have turned that idea into reality after plenty of research and personal development. It was during my first Men’s Physique Competition when Zelux was born, a time where I was challenged both mentally and physically like never before. The feeling of accomplishment when stepping on stage after years of dedication reinforced my belief that your dreams can be achieved as long as you believe in yourself and are committed to it.
Zelux encourages you to step outside of your comfort zone and achieve greatness, through the belief that with the right frame of mind and attitude, anything is possible.
We understand the importance of aesthetics and functionality when it comes to fitness apparel. Zelux works towards providing unique pieces that offer the highest standard of performance based quality. We are confident that you will fall in love with our products, and to back that, Zelux offers a hassle free returns policy.
We are excited for you to be a part of this journey, this is just the beginning! Let’s all Rise Above Expectation.